NetApp’s Partner Sphere Partner Program addresses the complex demands of today’s flash and cloud customers – Nokturnal

NetApp® (NASDAQ: NTAP), a global cloud-led, data-centric software company, has announced the launch of its Partner Sphere Partner Program.

This program further solidifies NetApp’s commitment to driving a partner-first culture that creates an ecosystem of collaboration and innovation to capture greater market share by growing flash revenue, accelerating cloud adoption, and leveraging partner-led solutions and services.

Partner Sphere provides a unified engagement model where partners can move seamlessly between sell-to, sell-through, and sell-with sales motions that accelerate their revenue by driving customer-based outcomes and outpacing competition.

It’s an honour to introduce our new partner program, NetApp Partner Sphere, to the market in Australia and New Zealand. This program replaces the current Unified Partner Program and enables partners in the digital and cloud transformation market by offering specialised services and capabilities to support the entire customer journey for their data centre needs both on-prem and in the cloud,” states Stephen Persoglia, Director of Partners at NetApp in Australia and New Zealand.

NetApp believes that partner-led services are a distinguishing element of Partner Sphere. The program offers 11 Services Certified tracks and 19 Solution Competencies aligned to 3 key focus areas that enable partners to expand their services portfolio and become trusted advisors to their customers–unlocking greater value, and accelerating revenue growth through ongoing service engagements.

“NetApp Partner Sphere provides a simple framework that supports each partner’s unique go-to-market strategy. Our new engagement model and tiering system; Approved, Preferred and Prestige, will incentivise and accelerate our partners’ reach in flash and cloud with reciprocal value that increases as partners move up program tiers,” states Persoglia.

“NetApp’s Partner Ecosystem is creating real competitive advantage for our market, delivering true innovation in our region,” states Matt Hurford, Managing Director of NetApp in Australia and New Zealand. “Our evolved partner strategy will greatly enable organisations to deliver significant customer value and better harness innovative technologies to support the local market to drive digital transformation.”

NetApp continues to work with its ecosystem of partners to drive customer success, accelerate its reach in the market, and expand future business opportunities through product enhancements.